![]() When a player buys experiences or digital items, for every Robux spent, the company takes a 30% cut.The company also takes a cut for every transaction that occurs on the platform: The Robux that these developers earn can be exchanged to USD at a rate of US $0.0035 per 1 Robux ( or 2.9X lower than what the players get).Īs you can see, Roblox generates revenue from USD to Robux conversion at a pretty large bid-ask spread. Developers also earn Robux based on engagement metrics. On the other side, you have developers who earn Robux for creating games, digital items and even tools to sell to other developers.Players can even subscribe to a premium membership, which generates recurring revenue for the company. For US $0.01, players get 1 Robux), to buy everything from experiences (games), digital items (hats, clothes, accessories), to even emotes. ![]() On one side, you have players, who spend USD and buy Robux (the platform’s digital currency.Players can choose various experiences (games) that are developed by multiple independent developers.Players can create their own digital avatars that they can equip with various digital accessories that persist throughout all the games (you can use the same avatar, wearing the same accessories, across multiple games).Players can access the Roblox metaverse from any device capable of running the Roblox client (although most players use it via their smartphone, which has profound impact on profitability – more on this later).Here’s an illustration of the Roblox metaverse: It is a collection of persistent, shared, 3D virtual spaces in a virtual universe. The ecosystem that Roblox is trying to build is often called the metaverse. Our platform is powered by user-generated content and draws inspiration from gaming, entertainment, social media, and even toys.†We call this emerging category “human co-experience,†which we consider to be the new form of social interaction we envisioned back in 2004. Together they play, learn, communicate, explore, and expand their friendships, all in 3D digital worlds that are entirely user-generated, built by our community of nearly 7 million active developers. €œAn average of 36.2 million people from around the world come to Roblox every day to connect with friends. Here’s a snippet about the company from its S-1 (bold areas emphasized by us). ![]() It’s part gaming platform, part user generated social media, and part digital marketplace. ![]()
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